Charles Kerins - Advertising Illustrations
"Ads are the cave art of the twentieth century." ~ Marshall McLuhan
These images are from the 1950s and 1960s, a time when the prejudices of America dictated the nationally distributed imagery be white, all white. This was largely because of the entrenched segregation in the American South. On the three occasions that Charles Kerins submitted artwork with racially mixed subjects, the artwork was rejected, and he was directed. by the client, to redo it with all white people.
William Barry Jackets Advertisement
This is one of a series of Ads for William Barry Jackets. The campaign featured Dick Murphy, Chuck (Mark) Goddard, Bubby Turner, Ross Jones, Martha Mooney, Elaine Murphy, Leslie Kerins, and other local kids of Scituate, MA. Goddard appeared in all the Ads of the campaing whose signature line was line was "Ma, he's got my Jacket!"
Closeup detail from the above William Barry Jackets Ad
Hood Dairy Billboard Ad
This a black and white reproduction of a full color Billboard, we do not have an image in full color at this time. This is one of several Billboards done for Hood's Dairy by Charles Kerins. He also created many magazine Ads for Hood Dairy and the iconic soda, Moxie. This painting was named one of the Top 100 Illustrations of 1956 by Chicago Art Directors Club.
Rock of Ages Ad
This Cub Scout at his father's grave painting was commisioned by Rock of Ages as a companion piece for a Norman Rockwell painting of a young girl at a grave. The original painting is in Rock of Ages Collection, and is on permanent display at their Corporate headquarters in Vermont. Charles Kerins created a number of Ads for Rock of Ages.
Billboard for Schraffts Chocolates
This Ad features Mary Tirrell, a neighbor, as the embodyment of a respectable, secure, affluent, senior citizen whose family never forgets her on those important days.
Telephone Company Ad
This Illustration was done as part of a series of Ad for the Telephone Company. This illustrated that no matter what, your telephone operator would be there to help you.
Vintage Classic Bentley
this Illustration belongs to the Charles Kerins' Grandson.
Magazines of the 1950s and 1960s were filled with a wide variety of Illustrations and short stories. Products were featured in Ads that depicted an idealized version of everyday reality in America. It was a time of belief in the future and the ever increasing prosperity and security of America. Small town life with Dad, Mom, kids and a dog was the American ideal. At the time, Advertisers insisted that artists create Ads that reinforced this image of post World War II America. Racial and ethnic minorities were seldom, if ever, depicted, nor were single Mothers or blended families. The most successful artists were those who had the ability to design and paint effective images that reinforced the stereotypes that the client wanted to have represent their products and their company. It was both a fiction and a reality.
More Ads will be posted soon, including; Moxie, Duran Chocolates, the Telephone Company, Milton Bradley, Dennison, Hood's, William Barry, Converse, the Red Sox and many others.
Copyright Charles Kerins and Abby Willowroot 1950 - 2010 ~ All Rights Reserved
Some images used with permission of Copyright holders.